FAQ & knowledge base

Questions, answered.

Everything you need to know about AnalyticsHero, Brent Dykes, and our data storytelling training, speaking, and courses.

Still have a question?

About AnalyticsHero

What is AnalyticsHero?

AnalyticsHero is a data storytelling and data literacy training company founded by Brent Dykes. It helps analytics practitioners, business professionals, and executives use data, narrative, and visuals to drive change in their organizations.

Who is Brent Dykes?

Brent Dykes is the Founder and Chief Data Storyteller at AnalyticsHero. He has nearly two decades of enterprise analytics experience at Adobe and Domo, is the author of Effective Data Storytelling, a LinkedIn Top Voice, a Forbes contributor, and a sought-after conference speaker. Read his full bio.

What is data storytelling?

Data storytelling is the practice of communicating insights by combining three elements: data, narrative, and visuals. Insights that aren't understood or appreciated get overlooked; a well-told data story helps an audience understand an insight, remember it, and act on it.

Which organizations has AnalyticsHero worked with?

AnalyticsHero has helped a wide range of organizations with their data storytelling needs, including Kraft Heinz, Fidelity, LEGO, IKEA, Zillow, Pfizer, the United Nations, Microsoft, PBS, Amazon, Thermo Fisher Scientific, and General Mills.

Training and services

What services does AnalyticsHero offer?

The most popular offerings are speaking engagements, customized workshops and trainings, online courses, licenses to use AnalyticsHero's data storytelling content inside your organization, and strategic consulting and coaching for teams or individuals. See Services.

Who is the training for?

Everyone who works with data: analytics practitioners, business professionals, and business executives. Whether your team is sharpening its data communication skills or learning how to interpret data, the training builds the capability and confidence to use data effectively.

How is the training delivered?

Training is available in person, virtually, on demand, or as a hybrid of these. The frameworks are reinforced with hands-on activities and expert coaching, and the format is chosen to suit the way your team works best.

Can a workshop be customized for our organization?

Yes. Programs are tailored to your team's current level of expertise and your industry, so the examples feel familiar to your audience. AnalyticsHero designs a training approach that supports your people at each step of their data storytelling journey.

Can Brent Dykes speak at our conference or company event?

Yes. Brent delivers keynotes and talks at company events and industry conferences, such as the keynote for PBS's Data Literacy Bootcamp. Learn more about speaking engagements or get in touch with your event details.

Can we license AnalyticsHero's data storytelling content?

Yes. Organizations can license AnalyticsHero's data storytelling content to use internally. Book a consultation to discuss scope and terms.

Courses and resources

Is there an online data storytelling course?

Yes. The Effective Data Storytelling masterclass is an all-inclusive, self-paced online course from the AnalyticsHero Academy. More courses are planned.

What is the book Effective Data Storytelling about?

Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals is Brent Dykes's book on turning analysis into stories that inform and persuade. AnalyticsHero's training builds on its frameworks.

What does the AnalyticsHero newsletter include?

One email a month with the latest AnalyticsHero posts, articles, and news, plus upcoming events, courses, and special promotions. Subscribe to the newsletter.

Where can I read AnalyticsHero articles?

The AnalyticsHero blog publishes practical perspectives on analytics, data storytelling, and turning insight into action.

Getting started

How much does data storytelling training cost?

Pricing depends on the format, audience size, and level of customization. Set up a consultation to discuss specific training options and pricing for your organization.

How do I get started?

Book a consultation to talk through your team's needs, or send a message with your question or project. AnalyticsHero will recommend the right mix of training, speaking, and coaching.