# AnalyticsHero™

> AnalyticsHero, founded by Brent Dykes, helps organizations communicate data effectively through data storytelling training, workshops, keynotes, online courses, and coaching.

AnalyticsHero (https://www.analyticshero.com) was founded by Brent Dykes, Founder and Chief Data Storyteller, author of *Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals*, LinkedIn Top Voice, and Forbes contributor, with nearly two decades of enterprise analytics experience at Adobe and Domo.

- Audience: analytics practitioners, business professionals, and business executives.
- Formats: in-person, virtual, on-demand, and hybrid training, reinforced with hands-on activities and expert coaching.
- Offerings: speaking engagements and keynotes, customized workshops and trainings, online courses, content licensing, and strategic consulting and coaching.
- Clients include Kraft Heinz, Fidelity, LEGO, IKEA, Zillow, Pfizer, the United Nations, Microsoft, PBS, Amazon, Thermo Fisher Scientific, and General Mills.
- Pricing is quoted per engagement after a consultation: https://calendly.com/brentdykes

## Pages

- [Home](https://www.analyticshero.com/): Data storytelling training, workshops, and coaching from Brent Dykes that help analysts, professionals, and executives communicate data with confidence.
- [Services](https://www.analyticshero.com/services): Keynotes, customized data storytelling workshops, online courses, content licensing, and coaching for teams and individuals. Book a consultation.
- [Brent Dykes](https://www.analyticshero.com/bio): Brent Dykes is the founder and Chief Data Storyteller at AnalyticsHero, author of Effective Data Storytelling, a LinkedIn Top Voice, and Forbes contributor.
- [FAQ](https://www.analyticshero.com/faq): Answers about AnalyticsHero's data storytelling training, workshops, speaking, online courses, pricing, and how to get started with Brent Dykes.
- [Blog](https://www.analyticshero.com/blog): Ideas and practical perspectives on data storytelling, analytics, and turning insight into action from Brent Dykes and AnalyticsHero.
- [Newsletter](https://www.analyticshero.com/newsletter): One thoughtful email a month: the latest AnalyticsHero articles on data storytelling and analytics, plus upcoming events, courses, and promotions.
- [Online course](https://www.analyticshero.com/preregister): Enroll in the Effective Data Storytelling masterclass, AnalyticsHero's all-inclusive online course on communicating data with narrative and visuals.
- [Contact](https://www.analyticshero.com/contact): Questions about data storytelling training, speaking, or coaching? Send AnalyticsHero a message or book a consultation with Brent Dykes.

## FAQ

- [What is AnalyticsHero?](https://www.analyticshero.com/faq#about-analyticshero)
- [Who is Brent Dykes?](https://www.analyticshero.com/faq#about-analyticshero)
- [What is data storytelling?](https://www.analyticshero.com/faq#about-analyticshero)
- [Which organizations has AnalyticsHero worked with?](https://www.analyticshero.com/faq#about-analyticshero)
- [What services does AnalyticsHero offer?](https://www.analyticshero.com/faq#training-and-services)
- [Who is the training for?](https://www.analyticshero.com/faq#training-and-services)
- [How is the training delivered?](https://www.analyticshero.com/faq#training-and-services)
- [Can a workshop be customized for our organization?](https://www.analyticshero.com/faq#training-and-services)
- [Can Brent Dykes speak at our conference or company event?](https://www.analyticshero.com/faq#training-and-services)
- [Can we license AnalyticsHero's data storytelling content?](https://www.analyticshero.com/faq#training-and-services)
- [Is there an online data storytelling course?](https://www.analyticshero.com/faq#courses-and-resources)
- [What is the book Effective Data Storytelling about?](https://www.analyticshero.com/faq#courses-and-resources)
- [What does the AnalyticsHero newsletter include?](https://www.analyticshero.com/faq#courses-and-resources)
- [Where can I read AnalyticsHero articles?](https://www.analyticshero.com/faq#courses-and-resources)
- [How much does data storytelling training cost?](https://www.analyticshero.com/faq#getting-started)
- [How do I get started?](https://www.analyticshero.com/faq#getting-started)

## Blog posts

- [2026 Announcing a New Free Primer on Web Analytics Cool](https://www.analyticshero.com/blog/announcing-a-new-free-primer-on-web-analytics): When I was preparing to write my first book, Web Analytics Action Hero, I decided to focus on material that I felt was underemphasized or…
- [Five Pitfalls that Will Derail Your Data Storytelling](https://www.analyticshero.com/blog/five-pitfalls-that-will-derail-your-data-storytelling): Analysts and marketers are recognizing the importance of telling stories with data. For too long we’ve watched data-intensive…
- [How Big Should Your Digital Analytics Team Be?](https://www.analyticshero.com/blog/how-big-should-your-digital-analytics-team-be): If you’re an NBA fan, you might know about the Los Angeles Lakers’ recent troubles with injuries (Kobe Bryant, Pau Gasol, Steve Nash,…
- [Why Everyone Loses with Google’s Secure Search — Except Google](https://www.analyticshero.com/blog/why-everyone-loses-with-google-s-secure-search-except-google): Back in October 2011, Google first announced it would introduce encrypted search and no longer provide search keywords for users who were…
- [Web Analytics vs. Mobile Analytics: What’s the Difference?](https://www.analyticshero.com/blog/web-analytics-vs-mobile-analytics-whats-the-difference): People are increasingly using mobile devices to interact with organizations through mobile browsers and apps. A recent study indicated…
- [Digital Analysts: Three Tips for Leading Data-Driven Change](https://www.analyticshero.com/blog/digital-analysts-three-tips-for-leading-data-driven-change): Like it or not you are a change agent if you work in the field of analytics. If you think about the role of an analytics professional,…
- [Data-Driven Design: Dare to Wield the Sword of Data – Part II](https://www.analyticshero.com/blog/data-driven-design-dare-to-wield-the-sword-of-data-part-ii): In my previous article, I talked about how web design can benefit from data, and now I’d like to recommend some ways in which data can be…
- [Data-Driven Design: Dare to Wield the Sword of Data – Part I](https://www.analyticshero.com/blog/data-driven-design-dare-to-wield-the-sword-of-data-part-i): At times, creative and data are seen as being at odds. Some designers view data as a potential barrier to their creativity and feel their…
- [31 Essential Quotes on Analytics and Data](https://www.analyticshero.com/blog/31-essential-quotes-on-analytics-and-data): Who doesn’t like a good quote? We come across interesting and useful quotes all of the time in literature, news media, entertainment, and…
- [Analytics: 5 Key Steps to Generate Value](https://www.analyticshero.com/blog/analytics-5-key-steps-to-generate-value): I recently read an interesting article from the MIT Sloan Management Review about how their research revealed a significant “information…
- [The Two Guiding Principles for Data Quality in Digital Analytics](https://www.analyticshero.com/blog/the-two-guiding-principles-for-data-quality-in-digital-analytics): Sherlock Holmes once exclaimed, “Data! Data! Data! I can’t make bricks without clay.” The famous fictional detective couldn’t form any…
- [How to Use Scatterplot Quadrant Analysis with Your Web Analytics Data](https://www.analyticshero.com/blog/how-to-use-scatterplot-quadrant-analysis-with-your-web-analytics-data): In web analytics, we frequently use data tables to analyze and identify problems or opportunities in our data. When you’re analyzing and…
- [Destination Page Analysis: Understanding How Visitors Browse Your Site](https://www.analyticshero.com/blog/destination-page-analysis-understanding-how-visitors-browse-your-site): When you perform website analysis, you need to look at several different areas to understand how your site is performing and how it can be…
- [Web Analytics: Moving from Setupland to Actionland](https://www.analyticshero.com/blog/web-analytics-moving-from-setupland-to-actionland): One of my family’s favorite vacation destinations is Disneyland. The whole experience – the rides, characters, entertainment, fireworks,…
- [Are You an Analytics Superhero or Action Hero?](https://www.analyticshero.com/blog/are-you-an-analytics-superhero-or-action-hero): Recently, SAS and Teradata announced an interesting new contest to recognize “top analytics professionals who are driving big value for…
- [Digital Analysts Need More Than Just SMART Goals](https://www.analyticshero.com/blog/digital-analysts-need-more-than-just-smart-goals): One of the keys to your success as a digital analyst or web analytics practitioner is having a clear understanding of the organizational…
- [The Most Sought-After Trait for a Web Analyst](https://www.analyticshero.com/blog/the-most-sought-after-trait-for-a-web-analyst): Back in November, I attended a Web Analytics Wednesday event in Utah. I was invited to join a career-focused panel moderated by Corry…
- [Web Analytics 2012: The Year of the Action Hero Test](https://www.analyticshero.com/blog/web-analytics-2012-the-year-of-the-action-hero): More action is needed in the field of web analytics. Without acting on the data, it’s impossible to create value. If you’re a web analyst…

## External resources

- [Effective Data Storytelling (book)](https://www.effectivedatastorytelling.com/): Brent Dykes's book and its companion site.
- [Effective Data Storytelling masterclass](https://analyticshero-academy.teachable.com/p/effective-data-storytelling): AnalyticsHero Academy's online course.
- [Speaking](https://www.effectivedatastorytelling.com/service/speaking): keynote and speaking engagements.
- [Workshops](https://www.effectivedatastorytelling.com/service/workshops): customized data storytelling workshops.
- [Book a consultation](https://calendly.com/brentdykes): schedule a call with Brent Dykes.
- [Brent Dykes on LinkedIn](https://www.linkedin.com/in/brentdykes/)

## Optional

- [Full text for LLMs](https://www.analyticshero.com/llms-full.txt): this summary plus every FAQ answer and blog post.
- [Sitemap](https://www.analyticshero.com/sitemap.xml)